Dream relay

In 2021, DB Group advertisements launched a campaign to strengthen relationships with customers based on the value of “dream”, a brand asset. By equating the future that DB wants to advance with the image of customers living these days, we have built a young and new image with the keywords of creativity/challenge/communication/change.

In 2022, we prepared the second-year campaign of ‘Dream with You’ to continue this brand image of the DB and to uniqueize the value of “Dream” as a more differentiated value to strengthen sympathy with customers.