CI

DB Metal is with you
for future sustainable growth

Symbol Mark

Shape the character 'DB' into a figure
Creatively developing the tradition and spirit of the 'Eastern' according to the times

By applying the orange and green colors of the existing CI, the history and tradition of 'East' is inherited, and the color blue, which means 'East' and 'Youth', expresses will and hope for the future.
It also includes the meaning that 'sun' (orange) and 'water' (blue) meet to create 'life' (green).
Applying a gradation effect to the color of the figure gives three-dimensionality and dynamism

Logo Type

DB stands for ‘Dream Big’ and contains a new will to prepare for the future with big dreams and ideals.

Inheriting the CI identity of the existing 'East' by using green
It expresses a flexible corporate culture and mindset toward the inside and outside by connecting the B-shaped internal figure (white part) into one without breaking it.
It pursues readability and aesthetics at the same time by designing simple and soft within the range that does not deviate too much from the standardized typeface.

DB Color

Color is an important expression element that can effectively recognize a company, so attention must be paid to its use.

In principle, the use of gradation colors should be given priority, but solid colors are used only when gradation cannot be reproduced.

Gradient color

RED_CMYK_M65 Y100 ~ C20 M100 Y100

Blue_CMYK_C50 Y100 ~ C100 M15 Y90

Green_CMYK_C70 M10 ~ C100 M65

Solid color

DB Red

CMYK_M80 Y100 / RGB_R241 G90 B34

DB Green

CMYK_C100 M30 Y100 / RGB_R0 G133 B74

DB Blue

CMYK_C85 M35 / RGB_R0 G136 B203

DB Light Green

CMYK_C70 Y95 / RGB_R79 G184 B79

signature

When symbols and logotypes are used together, a combination is formed according to certain regulations.
The combination of Korean and English logotypes cannot arbitrarily change the prescribed proportions, positions, and spacing.